Khadine Daley - one of Negril's T.S.E.P. Nominees

No. 67 Wednesday, March 17, 2010
Khadine Daley is a daughter of tourism who is talented and passionate about the industry she in which she works. She would have it no other way but to market Jamaica to the many who visit the island as well as to Jamaicans who yearn to learn more about the industry.
    With her deep and unswerving commitment to tourism and the resort area of Negril, Khadine has earned a nomination for the Ministry of Tourism's 2009 Tourism Service Excellence, TSEP, Award which takes place on Saturday, May 1, 2010 at the Rose Hall Resort in Montego Bay.
    Miss Daley who is the Regional Public Relations Manager for Sandals & Beaches Resorts is a trained teacher and also holds a Bachelor Degree in Hotel Management from the University of the West Indies. Her areas of focus include - Sales, Marketing and Public Relations.
    She is very passionate about giving back to the community and engages many persons with her sense of enthusiasm and dedication to the field of Tourism. Because of her passion for the community and tourism she has been recognized for her efforts. These awards include for long standing commitment and dedication to Reggae Marathon, and the Lucea Infirmary in Hanover.
    Khadine is a promising young individual who is very active and has initiated several community projects that
has gained much publicity. Her most recent challenge which she is passionate about is to focus on "Sex Tourism." She created a HIV/AIDS Campaign themed "Unfold the Truth for Life Follow Facts Not Fashion." The project was submitted on behalf of Sandals & Beaches Resorts and the Negril Chamber of Commerce and funding approved through the Department of International Development (DFID) to execute her project with the close guidance of the Caribbean HIV / AIDS Alliance.
    She has received much commendation for her passion and work on HIV/AIDS within the tourism industry. After a successful execution, schools within the Hanover and Westmoreland Region have applauded the project for its non-traditional approach and have expressed the effectiveness of reaching the target group.
    Among several projects which she has initiated and successfully executed, Khadine has committed her free time to sharing her knowledge and has taught at the Montego Bay Community College - Frome Campus, and has been the main presenter at several tourism seminars held at several high schools, Excelsior Community College, Montego Bay Community College and HEART Training Academy.
    Her focus for 2009 was to draw the community closer to the importance of tourism. Her aim was to develop outreach programmes that are relatable to the "ordinary man." Going back to basics by focus on the simple need of the small community which is " a need to feel apart of" is her main strategy to developing effect programmes that will have an impact.
    Some of these activities which she has initiated include "Link Up" with the residence of the Broughton Community to educate them on the importance of the beach to a sustainable tourism product. This was done through several unique partnerships and fun activities that created a bonding experience for the team members at the resort and members of the community.
    She also established a joint partnership with the Negril community and the resorts to do dive and educate each other on their experience and knowledge of the marine environment. Much focus was placed on educating the community on the new saga of the 'Lion Fish' - a first in a main tourism town of Negril which created a medium for community and employee sensitization,
    Khadine also staged a number of programmes which were aimed at empowering the young and talented team members at the four Sandals Resorts in Negril to showcase their talent in schools which resulted in them raising funds for schools. As such, she planned and executed a major production show at the Rusea's High School which raised $50,000 for the school.

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